BackTrak / No I.D.
No I.D: The Producer Behind Kanye, Jay-Z & Common
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No I.D. isn't just a producer, he's the quiet architect behind some of the most important careers and sounds in hip-hop. Don Cannon sits down with the legendary Chicago native to talk legacy, growth, silence, structure and why true creativity takes time. Known for shaping Common, Kanye West and J. Cole and executive producing for Jay-Z, No I.D. reveals the philosophies that have guided his career, reflects on building from intention instead of clout, and breaks down "I Used to Love H.E.R." in Ableton.
